Cengage
Cengage helps higher education instructors, learners and institutions thrive with course materials built around their needs.
We worked with them to brand and develop a launch campaign for their new Institutional offering: Cengage Unlimited. We developed messaging, web, social media and marketing materials to promote this new offering across multiple sales channels.
PROJECT ELEMENTS
- Brand Strategy
- Positioning
- Messaging
- Marketing Communications
- Social Media
- Website Design